This is where it all begins. Pre-production is the foundation for a successful media production project, setting the stage for the entire production. We begin by simply speaking with you. What is the purpose of the video? Who is your audience? What is your vision? How do you plan to distribute the video? What is your timeframe? Where will the video be recorded? What is your budget?
We work with you to ensure we understand your needs and goals for your video.
Brainstorming is a key element of pre-production, and as a highly creative, iterative process, we find our clients truly enjoy participating in this activity.
Ultimately, pre-production results in a fully-formed script and production plan that
embraces your vision and budget.
Key activities in pre-production include:
- Concept development
- Production planning
- Treatment/script development
- Production document preparation
- Talent and crew acquisition
- Equipment acquisition
- Location scouting
- Set construction
- Wardrobe support
- Prop design/construction
The plans have been made, and now it is time to move forward with capturing the raw footage. The production coordinator ensures the plan is strictly implemented. The director keeps an eye on the creative aspects. All the crew members perform their duties such as preparing the camera, rigging the lights, running the electrical wiring, and setting up the audio gear. The talent brings the script to life. The producer ensures the shoot is successful, addressing any issues that may jeopardize time and/or budget. In all regards, the production team is focused on excellence.
Key activities in production include:
- Production management
- Video and audio recording
- Lighting setup/management
- Electrical setup/management
- Makeup application
- Wardrobe support
- Set and prop management
- Meals and craft services support
- General production assistance
Magic happens in post-production – this is the stage where all of the raw footage comes together into a polished product. The editors work to first bring together a rough cut that addresses the general flow of the video. They then work on the fine editing, tweaking the transitions, adding music and narration, color correcting the footage to give the image that “special look,” and adding text, graphics and animations as necessary. ADR (additional dialog recording) and Foley (added sound effects) “sweeten” the audio track.
Post-production is all about making the video the best it can be, with a particular focus on the distribution method. Will it be a web video? If a web video, what are the bandwidth considerations for the intended audience? Will it be presented on DVD or Blu-Ray? Will it be shown on a large display, or perhaps even at a theater?
Key activities in post-production include:
- Video editing
- ADR and Foley recording
- Text and graphics design
- Special effects
- Music selection/creation
- Video compressing/encoding
- Video distribution